Imikhiqizo ewubukhazikhazi nabaklami be-indie ngokufanayo bazobhekana nezinselelo ezinkulu.
Imboni yezemfashini, njengabanye abaningi, isazabalaza ukwamukela iqiniso elisha eliphoqelelwa ubhubhane lwe-coronavirus, njengoba abathengisi, abaklami, kanye nabasebenzi ngokufanayo belwela ukubuyisa isimo esijwayelekile emasontweni ambalwa edlule.IBusiness of Fashion, kanye noMcKinsey & Company, manje sebephakamise ukuthi noma ngabe kwenziwa uhlelo lokusebenza, imboni “evamile” ingase ingaphinde ibe khona, okungenani indlela esiyikhumbula ngayo.
Njengamanje, izinkampani zezingubo zemidlalo ziyashintsha ukuze zikhiqize imaski nemishini yokuzivikela njengoba izindlu zikanokusho zijoyina imbangela futhi zinikele ngemali.Kodwa-ke, le mizamo emihle ihloselwe ukuqeda i-COVID-19, hhayi ukuhlinzeka ngesixazululo sesikhathi eside enkingeni yezezimali edalwe yilesi sifo.Umbiko we-BoF noMcKinsey ubheka ikusasa lomkhakha, ucubungula imiphumela efana kakhulu nezinguquko ezilethwe yi-coronavirus.
Okubalulekile, umbiko ubikezela ukuwohloka komnotho kwangemva kwenhlekelele, okuzodambisa ukusetshenziswa kwemali kwabathengi.Ngokungagwegwesi, “inhlekelele izonyakazisa ababuthakathaka, iqinise abanamandla, futhi isheshise ukwehla” kwezinkampani ezidonsa kanzima.Akekho oyophepha ekuncipheni kwemali engenayo futhi amabhizinisi abizayo azoncishiswa.Isiliva liwukuthi naphezu kobunzima obuningi, imboni izonikezwa amathuba okwamukela ukusimama ekwakhiweni kabusha kwamaketanga ayo okuhlinzeka ngezinto, ibeke phambili ukusungula izinto ezintsha njengoba izimpahla ezindala zehliswa.
Ngokudabukisayo, “silindele inani elikhulu lezinkampani zengqephu emhlabeni wonke ukuba litshone ezinyangeni ezingu-12 kuya kwezingu-18 ezizayo,” kuchaza lo mbiko.Lezi zisukela kubadali abancane ziye kwezinkulu, ezivame ukuncika emalini etholwa abahambi abacebile.Yebo, amazwe asathuthuka azoshayeka kakhulu, njengoba izisebenzi zabakhiqizi abasezindaweni ezifana “neBangladesh, India, Cambodia, Honduras, ne-Ethiopia” zibhekana nokuncipha kwezimakethe zemisebenzi.Khonamanjalo, amaphesenti angama-75 abathengi eMelika naseYurophu alindele ukuthi izimali zabo zibe zimbi kakhulu, okusho ukuthi kuzoncipha izindawo zokuthenga zemfashini ezisheshayo kanye nokuchitheka kwegazi okunamandla.
Esikhundleni salokho, umbiko ulindele ukuthi abathengi bazibandakanye kulokho uMario Ortelli, umlingani ophethe wabeluleki bezinto zikanokusho u-Ortelli & Co, akuchaza njengokusetshenziswa okucophelelayo.“Kuzodingeka okwengeziwe ukuze kuthethelelwe ukuthenga,” uyaphawula.Lindela ukuthenga okwengeziwe ku-inthanethi ezimakethe zamasekeni neziqashiswayo, namakhasimende afuna ikakhulukazi izingcezu zokutshalwa kwezimali, “izinto ezincane, zokugcina phakade.”Abathengisi namakhasimende abakwazi ukuhlanganisa okuhlangenwe nakho kokuthenga kwedijithali kanye nezingxoxo kumakhasimende abo kuzobahambela kahle kakhulu.Amakhasimende “afuna abadayisi bawo bakhulume nawo, bacabange ngendlela abagqoka ngayo,” kuchaza isikhulu esiphezulu seCapri Holdings, uJohn Idol.
Mhlawumbe indlela engcono kakhulu yokunciphisa umonakalo uwonke ukusebenzisana."Ayikho inkampani ezodlula lo bhubhane iyodwa," kusho umbiko."Abadlali bemfashini badinga ukwabelana ngedatha, amasu, kanye nemininingwane yokuthi ungazulazula kanjani kulesi siphepho."Umthwalo kufanele ulinganiswe yibo bonke abathintekayo ukuze kugwenywe okungenani ezinye zezinxushunxushu eziseduze.Ngokufanayo, ukwamukela ubuchwepheshe obusha kuzoqinisekisa ukuthi izinkampani zikufanelekela kangcono ukusinda ngemuva kobhubhane.Isibonelo, imihlangano yedijithali inciphisa izindleko zokuhamba ezinkomfeni, kanye nosizo lwamahora okusebenza aguquguqukayo ekubhekaneni nezinselele ezintsha.Bekuvele kunokwenyuka okungamaphesenti angama-84 kokusebenza okude kanye nokukhuphuka okungamaphesenti angama-58 kumahora okusebenza aguquguqukayo ngaphambi kwe-coronavirus, okusho ukuthi lezi zici kungenzeka zingabizintsha ngokuphelele, kodwa zifanele ukupheleliswa nokuzijwayeza.
Funda iBusiness of Fashion kanye nombiko womthelela we-coronavirus weMcKinsey & Company ukuze uthole okutholakele okuphelele, okulindelwe, nezingxoxo, ezihlanganisa yonke into kusukela embonini yobuhle kuya emiphumeleni ehlukene yegciwane emakethe yomhlaba.
Ngaphambi kokuthi le nkinga iphele, nokho, isikhungo sezempilo saseMelika iCDC sidale ividiyo ekhombisa ukuthi ungawenza kanjani imaski yobuso bakho ekhaya.
Isikhathi sokuthumela: Feb-03-2023
